Of apples, tunes, and clouds

A week after the co-founder of Apple, Inc. passed away, here it comes the iCloud, another member of Steve Job‘s legacy.
iCloud allows iOS users to store content like music, photos, and documents on Apple servers and allow people to access them wirelessly on different devices. For example, when you take a picture from your iPhone, your photo will also appear on your Mac’s desktop or in your iPad, without having to go home to sync your iPhone and your computer. 

Meanwhile, the common user continues to lament Job’s death, at 56 years old, and awaits for the date, time and place of a somehow public funeral service to be announced. The high-tech visionary died on October 5, at 3 p.m. at his home in Palo Alto, California, because of respiratory problems caused by a neuroendocrine tumor in the pancreas, according to the death certificate made public on October 10.

Apple's headquarters in Cupertino, CA

“I feel very sad, as if someone in my family had died,” said a woman outside Apple’s headquarters in Cupertino CA, the morning after the world learned of his death. She said that back in the 80’s, she convinced her boss at Stanford Hospital to buy her a Macintosh. And since then has bought plenty of Apple’s products. iTunes is her favorite. “iTunes has allowed me to find music I used to listen to in my childhood, music that otherwise I would have never been able to hear again,” she said.

iTunes is one of the many applications derived from Apple’s innovations lead by Jobs. From the mouse to the Macintosh to the iPod, iPhone, iPad and others, the entrepreneur appears in about 330 patent of United States, as the inventor or co-inventor.

Jobs was as highly creative as a skilled marketer. Several months before launching the iPod, hundreds of billboards were strategically placed along key cities in the US, showing a silhouette of a person connected through headphones to a gadget, the iPod.  No need to be a marketing expert to realize that the billboards sent subliminal messages to youth and other potential users creating the need to listen to music or whatever else could be listened to through this gadget so that the user would dance, have fun, or perhaps escape to a better reality, while being modern, chic, perhaps a hipster. And so the Apple’s iPod would not only bring music but also a sense of style. The need for it was created and it worked. 

The iCloud, however, comes focusing on efficiency rather than chic. One can only image the time  that can be saved through this service.
Having apples has been life changing, and tunes have been nothing but fun. Having the first of, I bet, a series of cloudsone can only get wild imagining all these clouds could bring. Welcome iCloud!

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