Forget the hills in San Francisco; forget the fog too -it doesn’t come as it used to. Circa 2015, it is a city made of what flows in the air: the spheres and the circles, the networks and net-worths. Like bubbles they show up and disappear, dancing close to the water sometimes. One can jump from one bubble to another, by serendipity or determination, going from real to surreal, from the expected to the unthinkable. That’s business. That’s career. That’s life in San Francisco. The bay seems the same; everything else has been modified by analytics and perceived truth, confusing facts with what really matters, getting caught up in new definitions and lingo. Worst or better, it all depends what spheres you are part of.